Every copywriter and every journalist knows the importance of a powerful headline, and that awareness has spilled into the business blogosphere, where everyone is a bit of a copywriter and a bit of a journalist. And we know that great body content with a bad or even marginal headline is doomed to go largely unread. Here are some suggestions to write a great headline.

The copywriting trainers at American Writers & Artists teach The Four U’s approach to writing headlines:

Headlines, subheads and bullets should:

1. Be USEFUL to the reader,
2. Provide him with a sense of URGENCY,
3. Convey the idea that the main benefit is somehow UNIQUE; and
4. Do all of the above in an ULTRA-SPECIFIC way.

The superstar copywriter Clayton Makepeace says to ask yourself six questions before you start to write your headline:

1. Does your headline offer the reader a reward for reading?
2. What specifics could you add to make your headline more intriguing and believable?
3. Does your headline trigger a strong, actionable emotion the reader already has about the subject at hand?
4. Does your headline present a proposition that will instantly get your prospect nodding his or her head?
5. Could your headline benefit from the inclusion of a proposed transaction?
6. Could you add an element of intrigue to drive the prospect into your opening copy?

It takes work and focus, but the effort will make you a more popular blogger and a more profitable businessperson. Good look.

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If you enjoyed this post, make sure you subscribe to my RSS feed!

I would like to describe some steps to get more readers to your blog. Read carefully:
- Make your subscription options a priority. You can’t control search engines, and you can’t really predict when and how much traffic will come from incoming links.But your subscriber list is all yours, as long as you treat it right.
- Fewer steps to subscribe. Reduce the number of steps and the amount of data it takes to complete the subscription process, and fewer people will abandon the subscription, or get distracted by something else.
- If you want someone to perform a certain action in greater numbers than they currently are, you need to ask. It’s a call to action, and the desired action is a subscription.

Try these instructions.

Where’s the money? You could say that the money is in original content and quality, posted daily. Others could say that simply creating content, many pages and choose good affiliate programs. But this can become inconsistent and the results too, so you need faithful readers. That’s right, faithful readers, a good list of subscribers, who are constantly monitoring the progress of your blog.

Even so you will need quality content and always updated. It’s like you create a virtual community around a blog, not just depending on the search engines. The results will be better if our objectives are the readers instead of search engines. You can believe …

Firefox add-ons for blog publishing:
Blogger Bar - Search Blogger, “Blog This” function for any page you’re on.
Clipmarks - Clip any portion of a website to save, email or put on your blog.
Deepest Sender - Blog to multiple platforms from one window.
JustBlogIt - Just right click, and you’re blogging about the page you’re viewing.
LiveJournal Addons - Notifies you of friends updates, messages and more.
LiveJournal Hook - Gives you quick access to many LiveJournal commands and tags.
MySpace Blog Editor - Post directly from Firefox, drag and drop clips from sites.
Scribefire - A blog editor that integrates with your browser and allows you to drag and drop items from a web page into a blog post.
Twitterbar - Post to Twitter directly from the address bar.
WordPress.com Sidebar - Adds a quick access sidebar to get to your WordPress.com account.

Enjoy it…

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Torrents sites are only of illegal downloads? No… here you can see some distribution sites of legal content.
BitTorrent - From the makers of the original software, they now offer a mixture of free and pay-for content.
bt.etree.org - Band videos of “trade friendly” musicians.
BTSharp - Integrates with .NET apps and helps you distribute with private trackers.
Ibiblo.org - Torrent distribution site of ibiblo content.
Legaltorrents.com - A completely legal torrent site and a great place to experiment and get a feeling for how it works.
LegitTorrents.info - Includes free videos, games and Linux distributions.
LinuxTracker.org - A centralized location for Linux related software, all delivered by torrent.
PublicDomainTorrents.com - Hundreds of torrent media files that reside in the public domain such as movies, TV shows, serials and more. (WARNING:Occasional rotating questionable ad)
Revision3.com - Mixture of torrent-delivered media and direct downloads of vidcasts.
Star Trek:New Voyages - Fan-produced Star Trek episodes, some with original cast members, all distributed with torrents.
SXSW - Free torrents from the organizers of the SXSW music festival.
tlm-project.org - The Linux Mirror Project, helping spread the alternative operating system.
Vuze.com - From the makers of the Azureus client, hosts a mixture of free and pay-for content, all delivered via torrents.

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