There are three basic things to learn:
- We have to understand that all compelling headlines make an intriguing promise that makes it almost irresistible to the target audience. Understanding the intended audience is key — a really great headline generally won’t appeal to everyone, and watering it down for mass appeal will only hurt you.

- We have to study headlines that have been proven to work, and that usually means direct response advertising headlines. You can also learn by studying some of the top magazine headline writers, who work for Cosmopolitan and similar glossies, and even the tabloids you see at the supermarket checkout lane.

- And most importantly, rather than simply mimicking great headlines, they understand why the headline works, and therefore can make an educated decision as to which type of headline structure is most appropriate, and how to tweak it within a certain context.

Understanding what type of headline is appropriate to a specific context is the key to writing magnetic post titles that will get your writing read.

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